Beesponsible
Campaign
A brand created to celebrate the deep connection between bees and humans – and to promote responsible actions that support the wellbeing of these important pollinators. Branded in conjunction with Bee Harmony Honey, Beesponsible is supported through Beesponsible.com, a comprehensive website that shares ideas for bee-friendly gardening, green living and backyard beekeeping, plus an interactive, 3-D educational experience about the lifecycle, anatomy and impact of the honeybee. Brand assets include logo and identity, video, original photography and illustration, packaging, digital advertising and web design and development.
Client: Barkman Honey
Creative Directors: Raleigh Drennon, James Strange
Art Director: Jared Rawlings
Graphic Designer: Ryan Choi