Zoofari: Night of the Tiger
Campaign
Zoofari is the Omaha Zoo Foundation's biennial fundraising event supporting Omaha's Henry Doorly Zoo and Aquarium. The “Night of the Tiger” creative campaign included the event's program video, event signage, an elegant donor’s brochure and a complete Asian tea set – featuring specially selected tea, cup and infuser – sent to potential event underwriters. The sold-out evening surpassed its already high expectations, significantly exceeding its fundraising goals.
Client: Omaha Zoo Foundation
Creative Directors: Raleigh Drennon, James Strange
Art Director: Jared Rawlings
Graphic Designer: Ryan Choi