Nebraska Wesleyan University
Branding
In one of the most competitive and crowded marketplaces you can imagine, carving out a unique position for a liberal arts institution can be tough. So with Nebraska Wesleyan University, we decided to change the game.
Leveraging the school’s focus on experiential learning, we positioned NWU as NWYou — a Youniversity, if you will — where meaningful experiences challenge, inspire and change YOU.
Client: Nebraska Wesleyan University
Creative Directors: Raleigh Drennon, John Hayden
Art Director: Jared Rawlings
Graphic Designer/Motion Designer: Ryan Choi