For many, gambling is fun. For some, gambling becomes a nightmare. "Bet Careful" campaign focuses on an addiction that nobody talks about — problem gambling. Campaign elements include digital pre-roll, online display and outdoor. Since its launch in January, the campaign's results have been impressive, with an almost 2,000% increase in new visitors to the counseling website, driven by video completion rates of over 63% and click-through rates on mobile double the industry average.

Credits: Raleigh Drennon & John Hayden / Creative Directors · Jared Rawlings / Art Director · Ryan Choi / Graphic Designer · Nino Kapetanovic / Motion Designer