Company:
Cuckoo Electronics America
Scope / Categories:
E-commerce Design, Content Strategy
Overview
Cuckoo’s Amazon A+ content and product detail pages required a refresh to better communicate product value and strengthen brand perception. The goal was to improve clarity, conversion, and consistency across all listings while maintaining a cohesive premium look.
Credits: Ryan Choi / Creative Lead · Brian Bray / Marketing Lead · Shannon Kim / Marketing Strategist
Challenge
The U.S. market lacked sufficient product and lifestyle photography, limiting the visual assets available for Amazon. At the same time, we needed to upgrade from standard EBC to premium A+ content, which required mapping product features into interactive modules while keeping branding consistent across multiple product categories.
Solution
I directed the creative process to expand the image library through new photography and services like Soona. Together with the marketing team, I defined product benefits and selected the right A+ modules to highlight them. This approach not only delivered cohesive layouts across categories but also established a scalable design system that could be easily applied to future product launches.
